KANSAS CITY, Mo. — On the heels of similar decision from other Southeastern Conference schools, the University of Missouri will sell beer and wine inside Memorial Stadium at football games this season.
Mizzou Athletics announced Friday that it will partner with its concessionaire, Levy, to sell beer and wine in "several locations" around stadium beginning with the Tigers' home opener on Sept. 7 against West Virginia.
Alcohol sales will end once the third quarter is finished. Fans with a valid ID will only be able to purchase two drinks per transaction.
An alcohol-free zone will be established inside the stadium, and guests may buy tickets for that designated area.
The SEC changed its rules to permit on-campus alcohol sales at the SEC Spring Meetings in late May.
As part of the alcohol sales plan, Mizzou said it also will offer a designated driving program, which will provide free fountain drinks and other giveaways for fans who sign in at guest service booths and promise to act as a sober driver for the day.
“Based on the experiences of other institutions, we expect Mizzou football fans will appreciate this new option,” Mizzou Director of Athletics Jim Sterk said in a statement announcing the decision. “We also expect alcoholic beverage sales at Memorial Stadium will help reduce the incidents associated with binge drinking that can occur on game day. We consider that a win-win for our fans.”
The University of Kansas announced last month that it also will start selling beer and wine at games this fall.
