A recent study ranked Kansas City as one of the country's most popular summer travel destinations.
The news comes as Visit KC unveils a new a slogan for the city, with the goal of attracting even more people.
The marketing campaign, called "That's how we do Kansas City," will focus on a simple message, that the city is about more than just jazz and barbecue.
"We are focusing on our why, and telling our consumers that they will be missing out if they're not here to experience how we do Kansas City," said Traci Preus, senior vice president of marketing and communications for Visit KC.
Visit KC says the city attracted 24 million visitors in 2014, an all-time record. It's a number they believe the city can top this year.
"We are rightfully taking our place on the map as a progressive, inviting destination for all of the world," said Preus.
The campaign will focus on digital platforms in cities throughout the Midwest and even across the country, highlighting Kansas City's retail and dining options, along with the art scene.
Therecent study, done by WalletHub, ranked Kansas City 21st on their list of best summer travel destinations. The study gave the city high marks for plenty of activities at a low cost.
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Justin Wilfon can be reached at justin.wilfon@kshb.com.
