The Royals launched its new 2017 campaign in a TV commercial leading up to the Super Bowl.
It is #RaisedRoyal!
The campaign officially launched with a spot on TV and social media during the leadup to the Super Bowl on Sunday night, featuring fans and players getting ready for the upcoming season.
It doesn’t matter if you’re on the field or in the stands. When your team is your family, you’re #RaisedRoyal. pic.twitter.com/N9sToJZS9Y
— Kansas City Royals (@Royals) February 5, 2017
“We like to say loyalty isn’t measured in innings or games or even seasons. It’s measured in generations,” said Michael Bucek, Royals vice president of marketing and business development. “We’re privileged to be an integral part of a thriving baseball community where Royals fans are brought up to be Royals fans. Not just in Kansas City but across the heartland. All that passion and loyalty is passed down like a treasured family heirloom.”
Between attendance at The K, social media engagement, and record television and radio ratings, Royals fans are expressing their devotion at a whole new level. And that loyalty is driven by something much deeper than a World Series championship.
The campaign “Raised Royal” extends to the Royals “build from within” minor league and development approach, along with GM Dayton Moore’s philosophy on constructing a team with a strong character. The campaign will also shine a light on how the Royals organization closely aligns with the community, giving back through Royals Charities by supporting youth baseball and softball within the region.
Keeping with the Royals popular and innovative outdoor campaigns, 2017 will bring an exciting new concept.
To further align with the Kansas City local arts community and bring the campaign message closer to fans, the Royals are commissioning local artists to paint several murals depicting elements of the “Raised Royal” theme on walls around the city. The Royals are currently seeking additional mural artists and local property owners interested in converting a wall into Royals art. For more information, visit www.royals.com/RaisedRoyal.
In conjunction with Opening Day and Greater Kansas City Day, this year’s exclusive flag will also have a powder blue “Raised Royal” logo on a deep royal blue background. These limited-edition Raised Royal flags will be available at the 51 Kansas City area Price Chopper locations on Opening Day, April 10, from 6:30 a.m. to 10 a.m. for a $10-or-more donation to Royals Charities.
Royals staff says the fan's loyalty is measured in generations.
We caught up with a fan who watched Escobar make history when he hit the first inside the park homer in a world series game since 1929. Now he's excited for the rich tradition to be passed to his younger family members.
"My sister has got a 4 year old and she will grow up knowing a good baseball team. And she will probably be a Royals fan, thank God," said Craig Divine, Royals Fan.
Divine was at the first game of the World Series in 2015. He was taking a picture for his friend, who's a huge Royals fan.
"I'm watching the crowd go nuts and Escobar not stop. I start jumping up and down like OMG, OMG he's going to score. Sure enough, in the park home run," said Divine. He started jumping up-and-down while holding a beer, and may have splashed some of the people around him. "It was the best $9.50 I spent on a beer I didn't drink."
Season tickets are currently on sale and available at royals.com, 816-504-4040 or the Kauffman Stadium Box Office. Single game tickets go on sale Friday, February 24.
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Christa Dubill can be reached at Christa.Dubill@kshb.com.
