KANSAS CITY, Mo. — Yesterday’s “Giving Tuesday” was made all the more important as Kansas Citians continue to navigate the coronavirus pandemic.
41 Action News was proud to partner with the Salvation Army for Operation Holiday Help all day Tuesday.
Kansas Citians rose to the occasion.
As of Wednesday, Kansas Citians had donated more than $37,000 to Operation Holiday Help.
“The generosity of the Kansas City region never ceases to amaze us,” Kathleen Choal, KSHB/KMCI vice president and general manager, said Wednesday in a release. “Given the hardships so many people in our community are facing, we truly wondered what impact those challenges would have on our fundraising effort. But, as we have seen time and time again, our community really cares. They opened up their hearts and wallets at a level that exceeded our expectations."
In addition to the added need this holiday season, public health restrictions on gathering means fewer red kettle locations.
“With fewer red kettle locations due to the ongoing pandemic, we knew we had to help make the season brighter for our family, friends and neighbors,” Aaron Liversedge, KSHB/KMCI director of creative services, said.
