KANSAS CITY, Mo. — Chiefs fever is as red hot as the Chiefs gear coming off the presses in Parkville.
Ultimate Athletic Sportswear spent the weekend printing the exclusive apparel approved by the team's all-star quarterback, Patrick Mahomes.
"Working hard, had to convince all my family to come in and work today to meet the deadline," John Doole, President & CEO of Ultimate Athletic Sportswear said. "So it's been really excited. We're excited to the second year that Patrick and the Chiefs got to the Super Bowl, give us an opportunity to print it and there's no doubt that this city needs it."
The t-shirts and other items are part of a limited edition of clothing that will hit Hy-Vee stores around the metro
"Less than last year, with a lot of stuff going on this year, that kind of prevents us to be at full capacity," Doole said. "But we'll print as many as we can and we'll cut it off."
Small businesses are getting a needed boost from selling Chiefs goodies.
Café Corazón in the West Plaza is putting a Latin twist to Chiefs mania.
"Which is why we have tamales that are specifically red, so that everybody can kind of join in and want to learn more about the culture and the food that they're eating," said Dulcinea Herrera, co-owner of Café Corazón said. "But also think it's cool and festive with the sports team that they really like."
Doole is already making a prediction ahead of Super Bowl Sunday.
"If—when—Patrick becomes MVP, we'll do an MVP shirts, but that's not for two weeks so this is all we're printing of the Mahomes collection to get out there in front of the Red Kingdom," Doole said.