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Retailers see more shoppers than expected over Black Friday weekend

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Posted at 8:25 AM, Dec 01, 2021
and last updated 2021-12-01 10:25:48-05

OVERLAND PARK, Kan. — The National Retail Federation said more Americans shopped during the holiday weekend from Thanksgiving to Cyber Monday than predicted, with 180 million people doing some shopping.

The agency said while the overall number of shoppers is slightly lower than 2020, the number of people who shopped in-person was higher in 2021, as COVID-19 vaccines and other health protocols affect pandemic restrictions.

Even with the announcement of the new Omicron variant, the National Retail Federation expects holiday shoppers to set a new record for spending this season.

Based on the NRF’s holiday weekend report, KSHB 41 analyzed the findings and put together four tips to help shoppers succeed this season:

  • Shop early. Trends point to Black Friday now being halftime of the holiday shopping season, not the kickoff it once was.
  • Expect crowds. In-person shopping has gained traction all year, according to the National Retail Federation. Consider using services like curbside or in-store pickup to avoid crowds.
  • Don’t wait. Supply chain issues may limit some items so buy any must-have items as soon as you see them. They may not be on the shelf tomorrow.
  • Kids' toys remain popular. The National Retail Federation predicts LEGO and Barbie to be the best-selling toys for children this holiday season, just like last year, and several other previous years.