KANSAS CITY, Mo. — Charlie Hustle is stepping up in a big way to help families hurting because of the pandemic.
"We have a platform, I think, a voice to share and to be able to help others," said Chase McAnulty, founder and CEO of Charlie Hustle.
When the pandemic hit, McAnulty wanted to do something for his community.
"I think the biggest pivot was face masks. T-shirt sales were way down," McAnulty said.
That simple mask idea has been a big hit.
"We have been able to give over 100,000 face masks to the community, and they also supported us and kept our business going," McAnulty said.
He created the Heart of KC Foundation, which is going a step further for those hit financially by COVID-19 with a new project called "1K for KC."
"Did you know the average rent payment in KC is $1,000 a month?" McAnulty said. "We are looking to match families with sponsors to help them to help them cover their rent and mortgage every month from November to January to allow families to focus on other necessities during the holiday season."
The concept is sparking other companies to donate, including the Kansas City Regional Association of Realtors.
"When we can be involved in something housing-related, where we can help people with their rent payments or their mortgage payments and keep them in their homes for the holiday months, it was just a natural tie for us to be working with Charlie Hustle," said Kipp Cooper with KCRAR.
This effort comes at a time when many families are wondering where their next meal will come from and if they will be able to pay rent. Campaigns like this one can help take away that burden to ensure people in KC know that they are loved.
"We didn't have to do this. We have a full-time business to run, it's our busy season," McAnulty said. "But I think it was important. I think it's good to have ideas but we are just trying to help out and take action on those ideas."
Find more information about 1K for KC on its website.
During the pandemic, 41 Action News wants to spotlight people, organizations and companies helping the community. To share these stories, use #WeSeeYouKSHB on social media.