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Boulevard makes charitable bet with Bay Area microbrewery

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Posted at 6:53 PM, Jan 22, 2020
and last updated 2020-01-24 17:44:19-05

KANSAS CITY, Mo. — Boulevard Brewing Co. has challenged a Bay Area microbrewery to a charitable challenge centered around Super Bowl LIV.

Via the company’s official Twitter account, Boulevard Brewing suggested a “friendly wager” based on the outcome of “the Big Game” with San Francisco-based 21st Amendment Brewery.

“Loser sends the other brewery some beer AND donates $1,000 to a charity of the winner’s choice. You in?,” Boulevard Brewing asked.

While barred from using the term Super Bowl by copyright laws, it’s pretty clear that Boulevard is backing the hometown Kansas City Chiefs against 21st Amendment’s hometown NFL team, the San Francisco 49ers, who square off Feb. 2 in Super Bowl LIV at Hard Rock Stadium in Miami Gardens, Florida.

It didn’t take long for the two breweries to reach an agreement.

Four hours later, Boulevard took to social media again with the terms of the friendly wager.

In addition to betting beer (obviously!), a Chiefs win means a donation to the Veterans Community Project, while a 49ers win would mean a donation to Project Night Night, a homeless children’s charity in the Bay Area.

RELATED COVERAGE | Past Veterans Community Project coverage

Dec. 3, 2019: Veterans Community Project celebrates village completion

May 2, 2019: How Veterans Community Project fills gaps for homeless vets

April 28, 2019: Veterans Community Project enters new phase

Feb. 20, 2019: Winter weather concerns Veterans Community Project staff

Oct. 25, 2018: Veterans Community Project needs help to build more tiny houses

Aug. 27, 2018: Veterans Community Project plans expansion

One beer aficionado on Twitter had an even better suggestion, suggesting that a massive number of retweets should be persuade both companies to donate anyway: