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Travis Kelce's clothing brand debuts AFC champion shirt, proceeds to his charity

Travis Kelce makes Taylor Swift’s ‘heart hands’ after scoring touchdown
Posted at 9:33 PM, Jan 29, 2024
and last updated 2024-01-31 06:34:44-05

KANSAS CITY, Mo. — Travis Kelce's clothing brand, Tru Kolors, debuted a new conference champion shirt after Sunday's victory.

A portion of the proceeds will go to his charity, 87 & Running Foundation.

RELATED | Travis Kelce's foundation helps repair former Kansas City athlete's home

The back of the shirt says, "Fight for your right to party," a nod to a Beastie Boys hit, which Kelce has made several references to over the years.

The latest came Sunday during the Lamar Hunt Trophy presentation after the team's victory over the Baltimore Ravens, which secured KC a spot in Super Bowl LVIII.

Kelce's foundation works to "empower disadvantaged youth to achieve success by providing resources and support to their communities," according to its website.