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FIFA releases Kansas City branding for 2026 World Cup

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Kansas City World Cup 4
Posted at 10:31 PM, May 17, 2023

UPDATE: FIFA released Kansas City's official branding for the 2026 World Cup overnight.

It features fountain imagery and other branding specific to Kansas City. These images will be displayed on landmarks throughout Kansas City including Union Station, the KC Streetcar, the National WWI Museum and Memorial, and Mill Creek Park.

“As Kansas City’s visual voice, Union Station is thrilled to help unveil the new branding of the upcoming 2026 FIFA World Cup coming to our community, " George Guastello, President & CEO at Union Station Kansas City said. " Time and again, Union Station conveys important messages of remembrance, celebration and anticipation. In this case, we once again look forward and across our diverse local landscape with anticipation as Kansas City celebrates on the world stage and is propelled into a vital and vibrant future. It’s moments like these — one following the next — that create the next generation of priceless individual memories and collective opportunities.”

FIFA released it's official branding for the 2026 World Cup on Wednesday night, which will feature games in Kansas City, Missouri.

Kansas City, who found it was selected to host matches for 2026 World Cup last June, is still set to find out its official branding early Thursday morning at 2 a.m.

The roll out will continue in Kansas City Thursday, with installations promoting the World Cup being installed throughout the city.

This includes banners hanging from Union Station, to lawn paintings at Mill Creek Park and the National WWI Museum and Memorial.

The games in KCMO will be played at GEHA Field at Arrowhead, though FIFA has yet to say how many.