An organization in New York City is working on an out-of-the-box idea to bring life back to one of the city’s most iconic gathering places that’s been sitting eerily empty for months.
With no Major League Baseball games scheduled to be played in the foreseeable future, MASC Hospitality Group, a New York-based events organizer, saw all the empty parking spaces at Yankee Stadium and saw the opportunity to create what it calls a “social distancing playground.”
The organization decided to take advantage of the recent resurgence of drive-in movies and announced the Uptown Drive-In Experience.
Organizers plan to offer a “complete drive-in experience with live performances from local artists, car-side dinner service from our fantastic street vendors, drinks from local and national brands, a movie feature presentation, games, raffles and tons of giveaways,” according to the event’s official website.
Friday, Saturday and Sunday nights are intended for more of a date-night feel, with a more family-friendly brunch series scheduled for earlier hours on Saturday and Sunday.
The Uptown Drive-In Experience is one of a number of community activities being planned by MASC Hospitality this summer for New York City, which was hit especially hard by the coronavirus pandemic.
A protective mask hands from a guests rearview mirror as “Trolls World Tour” is shown at the Four Brothers Drive In Theatre, Friday, May 15, 2020, in Amenia, N.Y., during the coronavirus pandemic. (AP Photo/John Minchillo)
“Since we were planning on having the Bronx Night Market, the Bronx Beer Festival and Uptown Epicure Festival running this summer, which was supposed to start in May, we already had a lot of great options available,” Marco Shalma of MASC Hospitality Group told Time Out. “Everyone is so excited about the possibility of connecting sooner [at this new experience] than initially planned.”
Tickets will be available to buy online and a waiting list is currently available on the event’s website. The price of the all-inclusive movie ticket has not been released yet but Shalma hopes that information will be available soon.
“We’re working with city and state officials, and some of our sponsors to reduce cost as much as we can to be able to make this very affordable, and for as many New Yorkers as possible,” Shalma told Time Out. “Also, with the help of our partners, we will be able to raffle a bunch of tickets.”