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KC native on team pressing for white wine emoji

Posted at 11:04 AM, Aug 23, 2018
and last updated 2018-08-23 12:04:31-04

KANSAS CITY, Mo. -- Emoji have become a pretty popular way to communicate, but when it comes to wine, there is no white wine emoji. 

A Kansas City native is part of the team trying to change that. 

“Think of an emoji as adding a new key to the global keyboard,” said Lauren Svoboda. 

The Liberty High School grad works for Kendall Jackson in Sonoma. 

She and her team wrote a 15-page proposal and sent it to Unicode. She could be presenting that proposal to Unicode in the future.  

The Unicode Consortium is the group behind the Unicode Standard that helps all our devices and platforms, from your iPhone to Facebook, understand symbols and language. Emoji are only part of what they do. 

We reached out to Unicode that answered that it “did not adopt the white wine emoji in the upcoming (2019) release, but it may be considered for a future version.” 

The group’s list of Emoji requests on its website shows a ‘White Wine Emoji’ request has been forwarded to the Unicode Technical Committee. 

Getting an emoji created is a process. 

“We did spend a lot of time on it, researching in detail from white wine use globally to just macro trends locally,” said Svoboda. “You can’t pay for an emoji to be made. You really are proving the global want and the global need.”

Now Kendall Jackson is hoping you’ll join its campaign by using #WhiteWineEmoji on social media or even downloading its ‘Wanted’ posters. 

Learn more at